Hey, came across this URL and it is really neat. Just goes to show how people will change their behavior if they can be happy about it. Makes one think more about how to do things with humor...!
This is an interesting study...! I'm all for Fun anyway!
Take 2mins to watch these videos by Volkswagen, espousing the value of fun in influencing user behaviour: http://www.rolighetsteorin.se/en/ (Go on, it’ll be fun.)
5 years ago